Contagious: Why Things Catch On
Product ID: 253306289
📈Top #8 in Advertising
📚4,359 reviews, 4.7⭐ avg
🧠Reveals 6 viral principles
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Description
🔥 Crack the code of contagious content and never miss the viral wave!
- REAL WORLD CASE STUDIES - Learn from viral successes ranging from luxury steakhouses to everyday blenders.
- PROVEN MARKETING INSIGHTS - Backed by a decade of research from Wharton’s top marketing professor.
- BESTSELLER WITH SOCIAL PROOF - Join thousands of professionals who rated it 4.7 stars and propelled their marketing game.
- ACTIONABLE STRATEGIES FOR ALL - Whether you’re a CEO, entrepreneur, or marketer, get practical tools to boost word-of-mouth.
- MASTER THE SCIENCE OF VIRALITY - Unlock the 6 key principles that make ideas and products spread like wildfire.
Contagious by Jonah Berger is a bestselling marketing book that decodes why certain ideas and products go viral. Drawing on extensive research and compelling case studies, it reveals six fundamental principles driving social transmission and word-of-mouth. Perfect for professionals aiming to amplify their brand’s reach, this highly rated paperback blends actionable insights with real-world examples to help you create buzz that sticks.
Specifications
| Best Sellers Rank | #1,047 in Books ( See Top 100 in Books ) #3 in Advertising #6 in Sales & Selling #8 in Marketing |
| Customer reviews | 4.7 4.7 out of 5 stars (4,361) |
| Dimensions | 13.97 x 1.52 x 21.27 cm |
| Edition | Reprint |
| ISBN-10 | 9781451686586 |
| ISBN-13 | 978-1451686586 |
| Item weight | 227 g |
| Language | English |
| Print length | 256 pages |
| Publication date | 3 May 2016 |
| Publisher | Simon & Schuster |
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