What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

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Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Golden Brown 5G, 1 Hair Dye Kit

Product ID: 665292

Details

Brand
L'Oreal Paris
Color
5G Medium
Item Form
Liquid
Package Information
Box Bottle
Product Benefits
Hair Coloring

⏳Up to 9 weeks fade-defying color

🌞UV filter & Vitamin E shine protect

💧No-drip gel formula for precise application

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Description

✨ Own your glow with Superior Preference – where color meets confidence! 💁‍♀️

SALON QUALITY KIT - All-in-one kit includes color gel, developer crème, shine protect conditioner, gloves, and easy instructions for professional results at home.
LONG LASTING RADIANCE - Enjoy vibrant, luminous color that stays fresh for up to 9 weeks—no fading, no compromise.
PRECISION NO DRIP GEL - Experience mess-free, exact application with our innovative no-drip gel formula that clings perfectly to hair strands.
GRAY COVERAGE CONDITIONING - Seamlessly cover grays while nourishing your hair with our conditioning gel and shine protect treatment infused with Vitamin E.
TRUSTED INNOVATION SINCE 1973 - Backed by L’Oreal Paris’s decades of expertise, combining cutting-edge technology with premium quality for your signature look.

L’Oreal Paris Superior Preference Permanent Hair Color delivers rich, fade-defying medium golden brown color with up to 9 weeks of radiant shine. Featuring a no-drip gel formula for precise application, it covers gray hair while conditioning with a UV filter and Vitamin E-infused shine protect conditioner. Suitable for all hair types, this ammonia-free kit offers salon-quality results backed by decades of trusted innovation.

Specifications

ASIN	B00006JN4S
ASIN	B00006JN4S
Batteries	1 AAA batteries required.
Best Sellers Rank	#168 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #3 in Hair Color
Brand Name	L'Oreal Paris
Color	5G Medium Golden Brown
Container Type	Box, Bottle
Customer Reviews	4.5 4.5 out of 5 stars (56,213)
Full Cure Time	25 Minutes
Hair Color Permanence	Permanent
Hair Type	All
Is Discontinued By Manufacturer	No
Item Form	Liquid
Item Weight	0.01 Kilograms
Item model number	071249253083
Manufacturer	L'Oreal Paris
Manufacturer	L'Oreal Paris
Manufacturer Part Number	071249253083
Material Features	Fade-Defying, Shine, Ammonia Free
Material Type Free	Ammonia Free
Model Number	071249253083
Number of Items	1
Product Benefits	Hair Coloring, Fade-Defying
Product Dimensions	2.4 x 3.6 x 6.2 inches; 0.35 ounces
Recommended Uses For Product	Softening
Suitable Hair Color	All Hair Colors
UPC	071249253083
UPC	071249253083
Unit Count	1 Count

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Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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